Concept:
Carl's Shoes has been a staple for grandparents since 1965, instead of staying away from this stereotype, we decided to embrace it. This campaign celebrates stylish kicks for grandparents. They're all about comfy, trendy footwear that keeps our grandmas and grandpas looking fabulous and feeling great! Get ready to step up your grandparent game with Carl's Shoes!
Client: Carl's Shoes
Agency: Idea Lab Digital
Art Direction: Jess Baskin
Creative Direction: Jay Winkler
Animation, Video Editing, Design: Jess Underwood
Digital Ads
Email Marketing
Carl’s Shoes doesn’t just sell shoes for seniors, they also have a variety of selection for children and adults as well. With the foundation of our seniors campaign we were also able to create some fun email campaigns for customers of the store.
